Does your website earn its keep?
Most council websites underperform. They cost the council more money than they save. They're hard to use, even for council staff, let alone ordinary citizens. They don't integrate cleanly with back-end systems. They lag behind commercial sites in using the latest technologies.
We can help you turn the situation round quickly and cost-effectively, so as to:
- Save money through channel shift. Even the smaller district councils handle over 1 million customer transactions a year. Shifting just ten per cent of these to the web could achieve savings of over £200,000 a year
- Achieve efficiency by putting the web at the heart of your business. Don't duplicate information and services between the web and the intranet, or CRM. Make the website the key service and information delivery channel for back-office staff, citizens, local businesses, and for all customer-facing staff in contact centres and one-stop shops
- Reach more people by designing your web content to be accessible from smartphones or through apps, and use social networking to target specific hard-to-reach groups and make the council more easily contactable
- Reduce the costs of your website by using an open source CMS, dispensing with expensive and underused CRM systems, or redesigning business processes using online technologies. Your website could cost much less and do a lot more
Getting your website right is the single best investment a council can make - the benefits from every £ spent are considerable, and can be realised in a short timescale. In the current climate, it has to be on your list of priority actions.
We can analyse where you stand at present, help you devise an effective forward strategy and project manage or carry out the redevelopment of your entire website. Our service is expert, highly pragmatic and cost-effective, with the option for you to pay only when you make the savings we promise. If you would like to discuss how your council can make its website earn its keep, just reply to this email or call me on 0845 241 2770.