The perfect website

Every council in the UK has a website (many have several) but relatively few of them earn their keep. For many councils, the website is a constant drain on resources, delivering little if any benefit. It is a cost, not a benefit.

In the vision of tomorrow's public services, of which the Council of the Future is an important part, the website sits at the heart of the organisation - delivering information and services in an efficient and cost-effective manner. Done correctly, the website is the single most important investment a council can make - achieving a return on investment (ROI) of between 5:1 and 10:1 (based on council data), and with an initial investment which can be as low as £100k and need never exceed £500k.

Put simply, if you invest £500k in your website, it will deliver at least £2.5 million of savings over 5 years. The figures are so persuasive that many councils are now agreeing that getting the website right doesn't even need a business case to support it.

• So what's needed for a website that delivers? See a list of the essential elements. 
• And what do you need to do to create it? See how to create the perfect website.
• And how can we help you achieve it? See details of our services.

See our latest leaflet on positioning the website in the organisation - download the leaflet below: